As a leader in the eventing space, our events managers ensure that every occasion exceeds our clients’ expectations. But what exactly do they do and what makes their role such a crucial one? According to Wikipedia, “Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.”

It’s a bit more involved than just that

Whilst we don’t disagree with this, we like to think that ours deliver far more than that. We think of our events managers the same way that we do “Hammy” (The squirrel from Dreamwork’s movie Over the Hedge. If you’ve never seen the film, “Hammy” downs an energy drink and becomes a force to be reckoned with. For our events managers, their energy drink is the project at hand and once they’ve gotten a taste, they begin multitasking at rapid speed with incredible attention to detail. It’s a formidable skill that just can’t be taught. You’ve either got it or you don’t. It’s why we’re always selective when it comes to the events managers we bring into the team.

Our events managers are in the ring fighting the good fight daily. This guarantees that our clients’ budgets and goals are met, their brands are done justice and that the build-up and execution of events is nothing less than stellar. Should they encounter any potholes along the way, they’ve got the skills and savvy to rise above them. After all, no one wants to be the next Fyre Festival…

Excellence step-by-step

Regardless of event size, these occasions have multiple moving parts that all need careful consideration. Enter an events manager, the golden thread that pulls everything together to work in harmony. Without one, it’s simply chaos. From procurement to execution and even budget management, they deliver an unforgettable experience for both clients and consumers alike. This means they’re responsible for pleasing many but if they’re good at what they do, this shouldn’t be too much pressure.

The best events manager can create experiences that are talked about long after the lights go down and music is turned off. If you’re still on the fence about using one, here are a few more benefits:

  • Budget management and understanding its limitations
  • Creative brand and product placement solutions
  • Saving time and money by presenting a variety of options
  • Handling council sign offs, permissions and liabilities
  • Coordinating and communicating with suppliers, venues and guests
  • Monitoring and controlling event execution
  • Event and performance evaluation according to predefined goals

Who you choose is everything

The events and event management company you join forces with will determine all. The right one will plan, manage and execute the event, while keeping you updated through transparent communications throughout the journey. This makes choosing the wrong one a simply and costly mistake you can’t afford to make.

“But I can plan my own event…”

Sure. But don’t forget everything else you have on your plate that threatens to derail your focus. It pays to remember that we all have our strengths and that experts are experts for a reason. Why not hand the task over to capable professionals with a network that covers all possible bases? That way, they can make the important decisions that you just don’t have time to. It’ll also ensure an incredible event and allow you to get back to what you do best.

Get in touch with the team

For more on how we can elevate your next event, why not chat to us today? Simply visit our website and choose the Veritas branch nearest you.